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November 2018

5 Nov

“100% DKNY” CAMPAIGN IN CELEBRATION OF NEW YORK CITY’S INDIVIDUALITY AND DIVERSITY

For Fall 2018, DKNY reconnects with the pulse of New York City to present a celebration of its most powerful force: diversity. The result is “100% DKNY,” the brand’s first-ever digital-led campaign that is an ode to a new generation of hustlers, breakers and multi-hyphenates,rewriting the rules while re-defining the city. The creative features models’ real-life personalities illustrated through lighthearted captions. Contrasting, contradictory, and often humorous, the text encapsulates the multiplicity of backgrounds, perspectives, and experiences that comprise and celebrate modern New Yorkers. Photographed by Oliver Hadlee Pearch and styled by Emilie Kareh, the campaign stars a roster of strong individuals, including Dilone, Soo Joo Park, Alanna Arrington, and for DKNYMen’s, Miles McMillan. Each is captured in dynamic, energetic portraits as they navigate their city...
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