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August 2019

14 Aug

Nice Kicks & adidas Consortium Launch Woodstock-Inspired UltraBOOST

Nice Kicks is teaming up with adidas Consortium for the UltraBOOST “Woodstock,” a tie-dyed performance runner that pays homage to the iconic music festival. First released in 2015, the adidas UltraBOOST has been reworked to tell the story of Woodstock. The design includes a tie-dye spiral upper, semi-translucent cages and a gum sole that references adidas’s first consortium project on the NMD R1. The sneaker also features white boost midsoles with Nice Kicks and Woodstock co-branding found on the tongues of both shoes.   Woodstock became a symbol of the hippie movement and a place people traveled to in order to celebrate peace, love and music. It was not only a music festival that came to define a generation but a lifestyle that people followed as well. Nice...
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