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September 2019

19 Sep

Balenciaga recently opened a brand new 4,400 square foot New York City flagship location in Manhattan on the corner of Madison Avenue and 59th Street. When envisioning the store, Balenciaga creative director Demna Gvasalia decided to focus on the concept of a public domain. The tech-heavy inspiration lends itself to futuristic design details, including a mostly-glass exterior, wraparound screens displaying atmospheric videos on loop and hyper-real mannequins based on 3-D scans of Balenciaga runway models.   Another key theme throughout the space is urbanism, which is seen through lively displays of Balenciaga products set in environments inspired by the city. To complete the scenes, seats are upholstered with public transportation patterns and benches mimic the public ones found in NYC parks.   An original metallic silver artwork...
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