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August 2020

25 Aug

INNISFREE LAUNCHES FIRST-EVER PAPER EDITION BOTTLE OF ITS BEST-SELLING GREEN TEA SERUM

Since launching in 2000, innisfree has been devoted to creating a greener, eco-friendly beauty brand by focusing its efforts on key initiatives that includes recycling, reusing and composting materials and the development of sustainable packaging for its range of limited-edition products. As part of the Korean-beauty brand’s mission to reduce plastic usage by 2030 and increase recyclability of all-product packaging, innisfree’s global, best-selling Green Tea Intensive Hydrating Serum has received an eco-friendly makeover. It comes in the form of its first-ever Paper Edition bottle that is now available in a limited-edition, jumbo size. This innovative, Paper Edition bottle is composed of a unique outer paper mold with an inner plastic container that uses 51.8% less plastic than the original packaging and features a pump...
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