Armani Beauty is gearing up to launch a 3-piece skincare line dedicated to guys. Armani had previously launched a skin care line for men, in 2008, but it is being discontinued. The launch of the new collection is slated for NOW!
Armani Beauty, a brand that mainly focuses on fragrances, has grown to become a three-axes brand that combines fragrances, makeup, and now skin care. The new collection focuses on two trends: a trend of grooming, and that of consumers’ growing demand for sustainable products. The collection, therefore, features formulas that are biodegradable, made of 99% natural ingredients, and come in eco-designed packaging. The three-part range includes the Face Wash, the Toner, and the Moisturizer for face and eyes.
Armani Men The Face Wash is a purifying, skin-softening cleanser made with jojoba pearls, birchbark extract, and the protective MAG C vitality complex. 99% of its ingredients come from nature. 150ml/ $30
Armani Men The Toner features 94% natural ingredients. The formula includes baobab leaf extract, birchbark extract, and a cocktail of vitamins. Its purpose is to moisturize, soothe, and invigorate all skin types. 100ml/$45
Armani Men The Moisturizer Face & Eyes provides deep hydration to counteract signs of aging and fatigue, as well as to rebalance skin. 50ml/ $60
Armani Men is formulated without controversial ingredients — no silicon, paraben, mineral oil, sulfate, MIT, EDTA and PEG. The collection will launch exclusively online in the USA in the first week of June, then in Canada and Europe later that month. Asia, outside of China, will see the range in the second half of the year, and it will arrive in China in 2020.