For SS19, The A|X Armani Exchange collection blends casual elements and constant activewear contaminations, enriched with futuristic explorations and elements borrowed from streetwear, college and rock‘n’roll styles.
For women, the lightweight, feminine, summer spirit is juxtaposed to a stronger, irreverent, effortless soul. For men, the combination of styles is encompassing: elegant, casual and urban. Studded jackets and preppy or nylon bombers are paired with oversized camouflage pieces, parkas and denim jackets, both in mini and maxi versions. The logo is a constant feature, in a graphic, maxi version on women’s pieces, and on fabric tape trimming T-shirts, sweatshirts or trousers on the men’s, and on accessories and sneakers. The colour palette comprises bright and fluorescent hues, with prints inspired by tattoos and graffiti, sandy hues and pastel shades, often paired with an effective colour blocking effect, to emphasize the ‘90s inspiration. The predominant hue is blue, adopted equally in elegant outfits, shirts, T-shirts, technical trousers or up-to-date items, in the classic royal shade or in contrast combinations.