German global sports brand Puma launches their women’s campaign “Do You” which aims to inspire confidence in women everywhere. As part of this campaign, Puma announces they will be working with international model, actress, and activist Cara Delevingne. She joins Puma’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director. The campaign was inspired by Rihanna who once said “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.” The campaign inspires women to stay true to themselves, make their own rules, and never take “no” for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life. Given Rihanna’s own belief on this message, it made perfect sense to bring her on board with Puma to creative direct the campaign featuring Cara. The Do You campaign launches this month with a cross category product assortment dropping through December from Puma’s Running & Training and Sport style collections. Cara will be featured in outdoor advertising, Puma stores and retailers, and Puma.com.