Los Angeles lounge lizards and the Viper Room inspired Stuart Vevers’ glam/grunge resort lineup.
In the last few seasons, Stuart Vevers has had Coach on a cross-country road trip of sorts. You can trace the route of his inspiration through space and time, from the gritty downtown sidewalks of Keith Haring’s New York, through the rolling plains of the American West at the turn of the century. The latest stop lands the brand in the netherworld of Los Angeles, specifically the dark, smoke-filled rooms of legendary Hollywood hangout, the Viper Room, circa 1992.
The British creative director has vivid memories of visiting the club on his first trip to the West Coast 20 years ago, and that moody rock ’n’ roll vibe was unmistakable in the new collection. Where last season models breezed in with the ethereal spirit of Stevie Nicks at their heels—all witchy attitude and trailing chiffon—Pre-Spring was made for cool lounge lizards. In fact, Coach has an official partnership with the Viper Room, so there’s nightlife merchandise galore, including satin jackets with glitter-trimmed collars.