The BFF Mascara ($8) is launched on Jan. 25, and with its hourglass-shaped spoolie made from nylon and its “blackest black” formula,
ColourPop promises lengthened, lifted, and volumized lashes that will neither flake nor clump. Its price is already on a par with the makeup company’s existing products (it will only cost $8 when it goes on sale), and we predict it will also live up to predecessors and the brand’s loaded promises.there is something else in the works that will be announced at 6 p.m. ET today on its Instagram. Whatever it is, like the mascara, we’re ready for it.