Italian denim and lifestyle brand Diesel becomes the official style partner of legendary Italian AC Milan football club. The partnership, which starts today and is contracted for the next 3 years. These two Italian icons, each with its own global presence, share many of the same values rooted in their DNA, team spirit, brave attitude, and the will to win. Two brands with a worldwide solid leadership, as strong in Italy and Europe as it is in Asia and United Arab Emirates.
Renzo Rosso, Diesel’s Founder : “This is a long-time dream coming to life, for me, for my family, for Diesel. The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fuelled with irony, innovation and modernity.”
Barbara Berlusconi, AC Milan’s Vice-President and CEO : “I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs”Diesel will look after all of AC Milan team “off-field” clothing and adidas remain AC Milan’s kit sponsor.