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16 Jun


Diesel is proud to announce the fourth collaborator in its expanding DIESEL RED TAG series: the London-based A-COLD-WALL* by Samuel Ross. Designed by Samuel Ross, A-COLD-WALL* creates high-concept intellectual streetwear. Ross’s work is fuelled by socio-political and cultural commentary, garnering a huge fan base since its founding in 2015.

The first looks of the collaboration were unveiled during the A-COLD-WALL* SS20 show in London. During the experimental performance, Samuel Ross showed a hodded coat in a treated wash and paint splattered denim with exaggerated pockets and piping, as well as hooded sweatshirt and jeans in a unique wash, which offer a sneak preview into how Ross has taken inspiraton from the Diesel archives – all combined with signature A-COLD-WALL* usage of technical fabrics and accessories in a tease of what is to come.

Samuel Ross commented: “Until the opportunity to collaborate with DIESEL RED TAG, I didn’t have the access to the proper facility to work with denim as a material. Denim ties onto the A-COLD-WALL* focus on texture and character – it changes over time, it softens, it rips, it can be repaired, it builds character.”

Renzo Rosso, founder of Diesel : “Diesel Red Tag is the highest expression of our collaborations strategy, the one which taps into the newest generation of creative, disruptive and iconoclastic designers who interpret our world, and particularly our denim DNA in the most modern way, for the worldwide fashion community. Samuel has never done denim before and to me the idea of having him doing it with Diesel felt immediately right, a match we had to explore together putting our expertise at his disposal.”

The DIESEL RED TAG x A-COLD-WALL* capsule will be available from November 2019 and will be distributed exclusively through a network of select retailers curated by Tomorrow, the business accelerator and partnerwith Diesel on the RED TAG project,  on and in Diesel’s 10 best stores worldwide. Special installations in key international cities will be created by A COLD WALL* together with Diesel to launch the collection worldwide starting from the second half of October 2019.




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