Rihanna’s makeup brand Fenty Beauty has just announced the launch of a new foundation in the Pro Filt’r range, the Pro Filt’r Hydrating Longwear Foundation. The new complexion product comes in no less than 50 shades, bridging the gap between different skin tones and ethnicities.
The new foundation is much alike the Soft Matte Longwear Foundation, and the key innovation is a moisture-boosting complex, including Grape Seed Oil and Sodium Hyaluronate, that provides deep hydration and makes it ideal for dry skin. While the Soft Matte Foundation delivers long-lasting, full coverage, the new Pro Filt’r Hydrating Longwear Foundation provides hydrating, medium-to-full coverage and a fresher finish. As an added benefit, the foundation adds radiance to complexion, helping you to look dewy all summer long.
Moreover, for the first time ever, medium-to-full coverage is also longwearing and moisturizing, with a smooth natural finish that looks and feels like second skin. The formula is sweat and humidity resistant, it provides UV protection, and builds easily without clogging the pores and setting into the lines. The packaging is equally innovative – a portable tube that makes it easy to carry with you wherever you go.