The name of Millie’s brand new, Generation-Z-focused line is florence by mills. The collection includes clean and affordable beauty essentials developed for teenagers, by Millie Bobby Brown herself. The message from the brand is that true beauty comes from loving and embracing yourself, and Millie’s mission is to inspire her generation to define beauty on their own terms.
florence by mills range comprises 14 easy to use formulas, including both makeup and skincare, priced from $10 – $34. Each of them is dermatologist-tested and suitable for all skin types. The formulations are infused with vitamins and botanical ingredients, and free from parabens, sulfates, and synthetic fragrances. In addition, the whole line is PETA cruelty-free and vegan certified! The range includes quirky named products such as a purple colored Mind Glowing Peel Off Mask, the cute whale-shaped Swimming Under the Eye Pads, Clean Magic Face Wash, Like A Light Skin Tint, and Cheek Me Later Cream Blush – just to name some.
Finally yet importantly, florence by mills collection will support the Olivia Hope Foundation and their mission to end childhood cancer. The charity is created to honor and remember a Millie’s friend, Olivia Hope LoRusso, who passed away after a 15-month battle with Acute Myeloid Leukemia.