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15 Oct

Gucci 4 Rooms Collaborative Art Project


Channelling the new aesthetic introduced by Creative Director Alessandro Michele, Gucci is pleased to announce the launch of an unconventional project in which four artists are invited to create virtual and real spaces that express the eclectic and inventive spirit of the House. Chiharu Shiota, Daito Manabe and Mr. have each been asked to conceive a different Gucci room based around motifs and themes that Alessandro Michele has introduced to the House.

The Gucci Herbarium Room by Chiharu Shiota uses the House pattern of that name as inspiration, while the Gucci Words Room by Daito Manabe makes use of the lexicon that the Creative Director has created. The third room, by Mr., is called the Gucci Garden Room and features animals and plants from Gucci’s pool of garden imagery. A fourth collaborator, Trouble Andrew, with whom Gucci has collaborated on various collections, beginning with its Fall/Winter 2016-17 runway collection, has also contributed, by developing a secret art installation. The rooms created by the artists will open their doors on a special microsite Visitors can explore the rooms and interact with them as in a computer game.
Following its practise of wherever possible integrating a benefit to customers with its cultural and conceptual activities, Gucci will ensure that consumers visiting the site from Japan will be able to purchase these products from

Gucci 4 Rooms

Open to the public, free entrance
Date: Wednesday, 12th October to Sunday, 27th November
Venues: Gucci Ginza seventh floor and Dover Street Market Ginza
Elephant Room at Dover Street Market: from Wednesday, 12th October to Monday, 24th gucci-4-rooms-2 gucci-4-rooms-3 gucci-4-rooms-4
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