Kiss by Tod’s” celebrates the Italians distinctive warmth and lightness presenting it in an authentic way, with a simple and genuine gesture: a kiss.
Whether it is a sign of friendship, of love, a spontaneous greeting or a moment of complicity, the kiss is a universal code, which in Italian culture takes on a special flavour, a playful nod to the ltalian people’s love and zest for life, of which Tod’s is a global ambassador.
Building on “Ciao”, the previous campaign, “Kiss” is a new chapter in which Tod’s speaks of the naturalness of Italian style, starting with the simplest day-to-day gestures. The contrast between the warm portraits and dynamic motion, the playfulness and relaxed elegance add a dimension of cool edge and modern ltalian charm.
The cast is international: with art direction by Fabien Baron and photography by Craig McDean, featuring Italian top model Vittoria Ceretti, an icon of refinement and modernity, Chinese super model Liu Wen and American Anwar Hadid.
The campaign will launch on tods.com on February 8th.
Come experience the magnificent Tod’s Spring-Summer 2019 at Tod’s Central Chidlom boutique, 1F, Tel. 02-251-9208
Kiss by Tod’s
Starring : Vittoria Ceretti, Liu Wen and Anwar Hadid. Photography : Craig McDean. Art Direction : Fabien Baron