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5 Feb

MARNI DANCE BUNNY SPRING/SUMMER 2019

A rabbit symbol was first introduced over a decade ago as a detail on the Marni shoes line. It has always been internally considered as a sign of good luck, a sort of talisman that has been applied in a discreet way on various products throughout the years.

In the Fall/Winter 2018 ready-to-wear collections, Marni Creative Director Francesco Risso decided to reinterpret this iconic symbol and present it in a new and playful way, including in the men’s runway looks, giving birth to the DANCE BUNNY logo and the idea to present a cross-category capsule collection around this concept. The Spring/Summer 2019 capsule is enriched with new interpretations of the BIGFOOT sneaker, also introduced in Fall/Winter 2018 with fantastic market feedback.

The capsule presents the new DANCE BUNNY logo together with additional supporting graphics, to create a total look that is inspired by Japanese streetwear, including some iconic and volume-driven MARNI items as a starting point.

It comes with variations of the DANCE BUNNY as an allover or placed print, intarsia, or applique patch to embellish strong, image-driven products such as knitwear, shirts, sweatshirts, t-shirts/polos, outerwear, and sport pants, all with very attractive price points.

The concept is completed with an assortment of streetwear-inspired accessories; including exclusive variations on the new BIGFOOT sneaker, a nylon bags/accessories group, caps, socks, and jewelry for a total look that is product-driven, fresh and impactful

Poshmagazine Myanmar
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