World-renowned luxury brand MCM is pleased to announce the opening of its new store in Siam Paragon Department Store, a lifestyle shopping mall situated in the heart of Bangkok, Thailand. This new store offers the full assortment of MCM products, showcasing both Men’s and Women’s leather goods and the full MCM accessory collection which includes the iconic Cognac Visetos pieces.
The newly designed store situated on Level M, in the North Wing zone. The design featured a modern and innovative aesthetic. The façade is covered with bronze metal, while the interior takes on a refreshing lighter touch with accents of wooden frames, white marble flooring and delicate lighting. Customers can also view the brand’s latest seasonal campaign and concept from the store’s lightbox, which presents all over the storefront’s corners. Bringing the inspiration directly from Munich to Bangkok. Throughout the store area, the furniture has been customized using oak wood; the contrast of the bronze metal and the wood paying homage to the brand’s commitment to heritage, craftsmanship, quality and detail in true German tradition and style.
About Modern Creation München (MCM)
MCM is a luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Always with an eye on the new, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomad generation – dreamers, creatives and digital natives – MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury.
MCM is currently sold in 500 stores in 39 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo and Bangkok.