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20 Jan


Just in time for the holidays, Kat Von D Beauty introduces the Lolita Capsule Collection, three all-new ways to wear the brand’s most beloved, fast-selling, and highest-rated shade of all time! The original Everlasting Liquid Lipstick in Lolita sparked a frenzy in 2015, becoming an instant favorite for its beautiful balance of undertones that make it a universal neutral uniquely flattering on any complexion (fun fact: a Lolita shade is sold once every minute around the world!). Now, Kat Von D Beauty introduces three new vegan and cruelty-free products devoted to this iconic chestnut rose shade. Wear alone or together to complete the ultimate monochromatic Lolita look.

Lolita Eyeshadow Palette  – From “Besitos” (little kisses) to “Corazón” (heart), the 8 high-pigment, blendable matte shades in this palette were inspired by Lolita’s rosy tones. Each shade name reflects the brand’s Latin heritage. Of course, the palette wouldn’t be complete without the original Lolita eyeshadow, which sold out in just a few hours when it debuted as a single shade.

Everlasting Glimmer Veil Liquid Lipstick in Lolita  – This rich, glimmer-not-gritty formula combines the same long-wear, weightless innovation behind Everlasting Liquid Lipstick with a multi-dimensional liquid-crystal glitter finish, available for the first time in the gorgeous chestnut rose Lolita shade.

Ink Well Long-Wear Matte Eyeliner in Lolita (THB785) – Kat Von D Beauty’s most matte, bulletproof eyeliner is now available in Lolita. Ink Well’s super-innovative formula sets the bar even higher with extreme 24-hour wear and waterproof, transfer-proof, and smudge-proof performance in a full range of pigmented, ultra-matte shades with 1-swipe opacity. The ergonomically designed felt tip that tapers to a crisp and precise point to deliver unlimited eyeliner possibilities is inspired by the antique quill and ink system Kat uses for her calligraphy lettering.


Kat Von D Beauty Lolita Collection  at, andat all Sephora stores.

 #Vegan! Kat Von D Beauty’s passion for animals means that all products are 100% Cruelty Free Forever. The Kat Von D Beauty Lolita Collection is 100% vegan. Share your looks and find more inspiration at, @KatVonDBeauty, #KatVonDBeauty #LolitaPorVida

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