DIESEL, the innovative international lifestyle from Italy, has officially announced that the popular swimming champion Ning Zetao will be the Global Denim Ambassador. His charming and straightforward yet modest personality, tenacity and boldness, makes him stand out to be a suitable face to represent the free spirit of the DIESEL.
Ning stated: “What I love about DIESEL’s brand culture is its spirit of liberty and self-expression. Also, the legacy of craftsmanship of this Italian denim brand has much in common with swimming: both require pairing respect for tradition with continuous innovation in order to forge one’s own path forward.” Ning has been a friend of the brand for a long time, he joined the #50 Rules for Successful Living event in Asia and visited to Milan earlier this year to attend the DIESEL BLACK GOLD FW18 fashion show. In April, DIESEL and Ning will launch a fashion featured artistic short film as their first joint undertaking in what promises to be a series of collaborations.
In the vein of the story of DIESEL’s JOGGJEANS campaign “Made to Run Away,” A short film of Ning contemplated his own reaction to external distractions such as competition results and pressure, doubts and challenges, attentions and applause, “run away” from, he followed his heart to find his own way, is in aligned with DIESEL, honesty with oneself, fearlessness to challenge the conformity to undertake new adventures in life with attitude.
DIESEL SS18 JoggJeans campaign addresses the app dating culture of the young generation through video clips on bad offline dates, run away from the negative with DIESEL hero product, JoggJeans , made of high-tech and unique fabric to literally change the concept of jeans with stretching, breathable and moisture-wicking, in DIESEL special washes and treatment. This tallies exactly with the attitudes of young generation.
Run away with Ning Zetao, like DIESEL, fearlessly forges ahead to become the best that we can be!