Stella McCartney hosted a ribbon cutting to celebrate the official opening of 23 Old Bond Street in London. The designer alongside Kate Moss cut a giant red ribbon wrapped around the new store’s balcony as friends and family waved flags, confetti and bubbles from the shop windows and storefront. Guests included Kylie Minogue, Idris Elba, Jennifer Saunders, , Charli XCX, Bob Geldof, Ellen Von Unwerth, Edward Enninful, Betty Jackson, Jefferson Hack, Isaac Carew, Malgosia Bela, Neelam Gill, Tiger Lily Taylor, Daphne Guinness and many more.
The new 700 square meter location celebrates the spirit of Stella McCartney, reflecting the brand’s modern approach to design, innovation and sustainable ethos. The new store was built with customised experiences at the core; allowing customers new, unique and multi-sensory ways to engage with the world of Stella McCartney.
Designed by Stella and her team, 23 Old Bond Street replaces the Bruton Street location, which initially opened 15 years ago. The new store marks a new phase in the brand’s continued retail expansion following on the store openings last year on Madison Avenue in New York, Rue St. Honore in Paris and South Coast Plaza. The new location will carry all the brand’s collections including women’s and menswear ready-to-wear, accessories, lingerie, swimwear, kids, eyewear, fragrance and adidas by Stella McCartney.