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16 May

BOTTEGA VENETA REINVENTS THE ART OF COLLABORATION WITH A NEW DIGITAL-FIRST AD CAMPAIGN

Bottega Veneta is writing the next chapter of the Art of Collaboration with a disruptive new digital-first ad campaign created with renowned agency Baron & Baron.     Titled Reflections, the Spring/Summer 2018 campaign embraces moving images as its core. Envisioned as an anthology series, six distinct and deeply cinematic and films, directed by Fabien Baron, will be released episodically throughout the season via multiple platforms and partners. These narrative episodes will become a beacon for immersive and innovative mobile-first storytelling.     The Art of Collaboration, conceived by Creative Director Tomas Maier in 2001, was a great success, highlighting a storied relationship with artists. As the next chapter unfolds, the focus will return to Bottega Veneta itself, with a communication platform that reinforces the brand’s own...
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