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Diesel Tag

16 May

Ning Zetao Global Denim Ambassador for DIESEL

DIESEL, the innovative international lifestyle from Italy, has officially announced that the popular swimming champion Ning Zetao will be the Global Denim Ambassador. His charming and straightforward yet modest personality, tenacity and boldness, makes him stand out to be a suitable face to represent the free spirit of the DIESEL.     Ning stated: “What I love about DIESEL’s brand culture is its spirit of liberty and self-expression. Also, the legacy of craftsmanship of this Italian denim brand has much in common with swimming: both require pairing respect for tradition with continuous innovation in order to forge one’s own path forward.” Ning has been a friend of the brand for a long time, he joined the #50 Rules for Successful Living event in Asia and...
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17 Mar

DIESEL JOGGJEANS, MADE TO RUN AWAY

Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up in beautiful romantic endeavors or at least in half-decent acts of…love? Exactly.       But worry not, Diesel is here to help. For those of us who’ve been trapped into first dates we wished we could have teleported out of, now there’s JoggJeans, the denim made to run away from bad dates.   Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases, these jeans are the go to outfit for...
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