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H&M Tag

11 Oct

MOSCHINO X H&M

At long last, your first look at H&M's upcoming designer collaboration with Moschino, first announced back in April, is here. Following in the very-rapidly-sold-out footsteps of Erdem, Kenzo and Balmain, Jeremy Scott's Moschino is the latest high-end label to link up with the Swedish mega-retailer for a limited-edition mass-market offering. Meaning, if you've been hankering to get yourself a piece of Moschino's wild-and-crazy wares at H&M prices, now's your chance. Scott has never met a pop culture theme he hasn't just devoured, and Moschino x H&M's full lookbook, released on Thursday, is one of the more eccentric examples of that penchant. With Disney and MTV characters and logos galore, this is one TV-inspired range that's not for the faint of heart. The 1980s and 1990s...
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16 Sep

Athletic Prep – H&M Studio A/W18 menswear

H&M Studio releases its A/W18 menswear collection, entitled  “Athletic Prep”, and inspired by Ivy League collegiate style. Traditional menswear classics and preppy staples are subject to a series of slick contemporary and rebellious punk revisions. Authentic retro duffel coats, cropped tartan puffer jackets, and corduroy-collared, recycled-wool western jackets define the outerwear mood. Chunky cord slacks in a crisp navy cut make a neat pairing with the varsity letter pullover, as well as the campus sweater featuring an authentic Harvard University shield emblem. A chunky wool argyle beanie comprises the finishing touch. “For this autumn collection, we wanted to combine the signature H&M Studio Men sportswear-oriented mentality with a traditional preppy aesthetic to offer a roster of authentic menswear classics, in premium fabrics, that...
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16 Sep

Neo Noir Chic – H&M Studio A/W18 womenswear

H&M Studio releases its A/W18 womenswear collection, entitled  “Neo Noir Chic”, and inspired by the original cult 90’s series Twin Peaks. The dream logic aesthetic is writ large over a collection of ladylike statement pieces and borrowed-from-the-boys wardrobe classics.   Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus, yielding precise, sculpting wool dresses and nipped-in coated cotton trench coats as well as indigo precision denim jackets, sturdy turn-up jeans and a grunge-infused viscose-silk suit. Cosy, hairy cropped knits and elegant neck-tie blouses are equally key pieces. “With H&M Studio, we love the play between the feminine and masculine and this year we added a 50’s twist – there are ultra-feminine options combined with mannish details and super-classic pieces that invite you...
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