H&M Tag

H&M Studio releases its A/W18 menswear collection, entitled  “Athletic Prep”, and inspired by Ivy League collegiate style. Traditional menswear classics and preppy staples are subject to a series of slick contemporary and rebellious punk revisions. Authentic retro duffel coats, cropped tartan puffer jackets, and corduroy-collared, recycled-wool western jackets define the outerwear mood. Chunky cord slacks in a crisp navy cut make a neat pairing with the varsity letter pullover, as well as the campus sweater featuring an authentic Harvard University shield emblem. A chunky wool argyle beanie comprises the finishing touch. “For this autumn collection, we wanted to combine the signature H&M Studio Men sportswear-oriented mentality with a traditional preppy aesthetic to offer a roster of authentic menswear classics, in premium fabrics, that...

H&M Studio releases its A/W18 womenswear collection, entitled  “Neo Noir Chic”, and inspired by the original cult 90’s series Twin Peaks. The dream logic aesthetic is writ large over a collection of ladylike statement pieces and borrowed-from-the-boys wardrobe classics.   Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus, yielding precise, sculpting wool dresses and nipped-in coated cotton trench coats as well as indigo precision denim jackets, sturdy turn-up jeans and a grunge-infused viscose-silk suit. Cosy, hairy cropped knits and elegant neck-tie blouses are equally key pieces. “With H&M Studio, we love the play between the feminine and masculine and this year we added a 50’s twist – there are ultra-feminine options combined with mannish details and super-classic pieces that invite you...