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Paul Smith Tag

8 Apr

PAUL SMITH SPRING/SUMMER ’18 CAMPAIGN

Paul Smith looks to the ocean for spring/summer ’18 with a black and white campaign featuring Polish model Malgosia Bela and Ben Allen. The South of France was a key reference for the campaign, with neon signs, a seascape background and sandy beach floors combining to create images that have the characteristic irreverent spirit that Paul Smith is known for.     Black and white imagery features in a Paul Smith campaign for the first time in many years. As a designer known for his confident use of colour, the decision to present primarily black and white images, with an injection of colour to highlight key pieces, is both bold and modern. Accents of colour are used sparingly throughout the campaign to highlight...
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1 Apr

PAUL SMITH SPRING/SUMMER ’18 CAMPAIGN

    Paul Smith looks to the ocean for spring/summer ’18 with a black and white campaign featuring Polish model Malgosia Bela and Ben Allen. The South of France was a key reference for the campaign, with neon signs, a seascape background and sandy beach floors combining to create images that have the characteristic irreverent spirit that Paul Smith is known for. Black and white imagery features in a Paul Smith campaign for the first time in many years. As a designer known for his confident use of colour, the decision to present primarily black and white images, with an injection of colour to highlight key pieces, is both bold and modern. Accents of colour are used sparingly throughout the campaign to...
Continue reading