This summer has been a busy one for Selena Gomez, with her recent collaboration with BLACKPINK and the launch of her new label, Rare Beauty. Just ahead of the official release, we’re finally getting a closer look at all the makeup and skincare goods landing soon.
“I created this brand to help break down the unrealistic standards of perfection that exist in the beauty world today,” the label’s promotional deck reads, alongside an image of diverse models posing for the camera with Selena. “The Rare Beauty community is full of unique voices, lives and stories. I strongly believe that each of us not meant to look like everyone else, and that’s what makes you rare.” Focusing on the mission to celebrate individuality and to promote self-acceptance, Rare Beauty is entering the beauty sphere with an array of goods like foundations and lipsticks arriving in various options.
The Liquid Touch Weightless Foundation ($29 USD) comes in 48 different shades with a buildable formula that boosts natural glow. Accompanying the product is the Optimist Illuminating Primer ($26 USD), along with the Liquid Touch Brightening Concealer ($19 USD), which boasts a moisturizing finish for cake-free coverage. For midday touch-ups, the label also offers the Blot & Glow Touch-Up Kit ($26 USD), which arrives with a refillable compact case with oil-absorbing papers and powder-infused puff, as well as the Always an Optimist 4-in-1 Mist ($24 USD), which hydrates and sets the skin.
Furthering the makeup range are eight shades of the Brow Harmony Pencil & Gel ($22 USD), along with the Perfect Strokes Matte Liquid Liner (19 USD), which is longlasting and waterproof. Beauty looks can be finished off with the Positive Light Liquid Luminizer ($22 USD), a silky highlighter, along with the Soft Pinch Liquid Blush ($20 USD). For lip options, the label has created 12 shades of the Lip Souffle Matte Lip Cream ($20USD) along with a With Gratitude Dewy Lip Balm ($16 USD).
Peep Rare Beauty’s inaugural range above. The collection is slated to arrive on September 3 over at the label’s online store and Sephora.