No one quite knew what to expect from Daniel Lee when Kering announced he would take over as creative director at Bottega Veneta. The 32-year-old Brit’s last post was director of ready-to-wear at Celine, but he wasn’t a choice many expected to take over Tomas Maier’s role.
His lack of social media presence is unexpected from a millennial and the brand had such a strong DNA of what to expect from Maier’s vision, that any change would be quite different. But in his short time at the house, he’s turned the brand from what was perceived as older, safe classics to multiple major hits and covetable shoe options that continue to be hard to track down.
This is Daniel Lee’s Bottega Veneta. The hashtag #newbottega and un-official Instagram account has grown tremendously, signifying that not only is the brand’s identity completely new, but also that the new age customer wants to be known for being a follower of the updated and coveted version of the brand. Many lauded Tomas Maier for creating timeless items, but they were safe, and though easily identifiable, they were often times perceived as boring. This is not the case with Daniel Lee. Though many have made the move toward smaller, compact bags, Lee introduced an incredibly oversized clutch that has taken the fashion-loving world by storm.
Available in an expansive palette, from neutrals to bright pops, most opt for the more natural shades of the Pouch. As for the finishes? There’s a Velvet Calf Intrecciato Pouch which showcases the universally recognizable signature intrecciato weave in soft calf. The Butter Calf Pouch seems to be the most sought after which features panels of smooth leather (this is the version you’ve probably seen most). There is also a Cocco Souple option which melds four skins seamlessly to showcase a continuity of the scales. While there are no crocodile pouches in Maxi available on any e-tailer right now (it is dreamy and $23,000)