Viktor Horsting and Rolf Snoeren, debuted their new iconic perfume a collection of six eau de parfum, named Magic. In 2005, Flowerbomb it became an instant hit with fans and shoppers alike and they also have scent Bonbon to their name.
When customers go in store to pick up their bottles, they’ll have a theatrical shopping experience with plans to have the bottles levitating and a station of beakers allowing shoppers to smell each fragrance with the press of a button. The perfume blotters will also have secret ink which will only become visible when a scent is sprayed on the card.
Names include Liquid Diamonds, Dirty Trick, Lavender Illusion, Sage Spell, Sparking Secret and Dancing Roses, and each perfume will be housed in an apothecary-style bottle.
Dirty Trick has notes of Iris, Suede Accord and Cedarwood.
Sage Spell rests on Grapefruit, Pink Pepper, Peppermint and Patchouli.
Lavender Illusion showcases Lavender, Blackcurrant, Musk and Pine.
Liquid Diamonds features Bulgarian Rose, Ylang Ylang, Jasmine, Peony and Musk.
Sparkling Secret lists Ginger, Sweet Lime, Grapefruit and Vanilla.
Dancing Roses smells of Litchi, Saffron, Cherry Liquor, and Pink Peppercorn.
Magic, which is designed for both men and women, will carry a price tag of USD220 and will be roll out in February 2017 at Saks Fifth Avenue and online store. For the first year the exclusive perfume will only be available in 10 stores, with the final eight still being decided on. No word yet on travel retail launch locations and retail partners.
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